Case Study
HOTWORX
Franchise Marketing
How SocialMadeSimple generates new membership and franchise development leads for HOTWORX.
1,500
Locations
2.6M+
Total Leads
Award Recognition
Vendor of the Year!
HOTWORX is a popular fitness franchise that came to SocialMadeSimple with no social media presence and fewer than 10 fitness studios.
Today, HOTWORX has 600+ active locations with another 1000+ studios in the brand’s development pipeline, making it one of the fastest-growing fitness franchises in the nation.
Content Posts
Strategy Implementation
We posted 3x per week to each HOTWORX location’s Facebook and Instagram pages. These social media posts focused on increasing brand awareness, encouraging engagement, and driving new memberships. Post categories include promotions, benefits, workout tips, and more.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
314K+
Impressions
395K+
Posts
388K+
Engagements
Franchisee Strategy
Blending data-backed strategy around location stages, reaching HOTWORX’s marketing persona, and delivering world-class creative, we execute high-performing campaigns to drive new membership sales for all franchisees.
19M+
Engagements
2.3M+
Leads
$9.86
Cost Per Lead
>50%
Leads from SMS
Strategy Implementation
• Phase 01 | Pre-opening: Generate local awareness of new location openings and grow list of waitlist/VIP customers.
• Phase 02 | Grand Opening: Dedicate a full month to promote the big day and continue to drive contact conversions.
• Phase 03 | Fully Open:Constantly drive new customer traffic with ongoing direct action campaigns and offers.
Targeting
• Location-Based: Zip + postal codes
• Ages: 25-35
• Gender: Primarily female members
• Persona: Consumers with healthy lifestyles
These parameters are just key highlights and do not represent all targeting details.*
Franchise Development Strategy
SocialMadeSimple produces leads qualified to purchase and operate new HOTWORX studios both domestically and in select international markets by serving optimized ads on Facebook and Instagram.
45M+
Impressions
321K+
Leads
$15
Cost Per Lead
$1085
Cost Per Studio
Strategy Implementation
• Domestic Campaign: Generate a consistent, high-volume flow of financially qualified franchisee leads in targeted US markets.
• International Campaign: Pursue master franchisors internationally while selling additional franchises in existing markets.
Targeting
• Location-Based: Zip + postal codes
• Lookalike Audiences: Based on past leads or customer lists
• Personas: Entrepreneurs, existing franchise owners, business owners, and high-net-worth individuals
• Retargeting: Retarget website visitors or engaged social media users
These parameters are just key highlights and do not represent all targeting details.*
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to HOTWORX’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
In Their Words
“Starting with three studios with a combined advertising budget of $3,400 and now scaled to the efficient management of hundreds with $200,000+ in monthly social media advertising. I’m excited for the continued growth of our brand with SocialMadeSimple by our side!”
– Kasie, Marketing Director
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