Who We Are

At SocialMadeSimple, we are dedicated to transforming the way franchise brands approach social media marketing. Established in 2009, we have built a reputation as a premier social media marketing company, thanks to our team of marketing experts and our proprietary technology. Our mission is to deliver high-performing social media campaigns that help franchise brands thrive. We are proud to be the preferred social media vendor for One You Love Homecare, helping them achieve their marketing goals and grow their business.

Why Social Media Matters

Think of your social media page as your franchise’s virtual storefront. In today’s increasingly virtual world, customers will learn about your business almost exclusively from social media and your website. Social media allows you to grow your business and connect with customers in their native environments. Here are some important statistics to consider:

• $219.8B – Projected 2024 social media advertising spend (statista.com)
• 5.05B – Monthly active Facebook + Instagram users (statista.com)
• 76% – U.S. businesses use social media to advertise
• 55% – Consumers first discover a new business on social media

Although a franchise is a large, recognizable brand, each franchisee operates as an independent small business owner. To succeed, franchisees need to connect with their local community and build awareness of their products and services.

Our Services and Campaign Types

Understanding the different types of social media campaigns is crucial for maximizing your online presence. At SocialMadeSimple, we offer a variety of services tailored to meet the needs of your One You Love Homecare location.

Ads, Content, and Boosted Posts

• Ads: These are sponsored posts that have a budget behind them, ensuring they reach a broader audience beyond your existing followers. Ads are crucial for generating leads and driving traffic to your website.
• Content: This includes organic posts shown to people who like or follow your page. Our content program includes three posts per week, providing consistent and engaging material for your audience.
• Boosted Posts: Boosting high-performing posts is an essential part of a stable content strategy. Boosting posts on Facebook and Instagram allows you to strategically allocate a budget to promote these posts, enhancing content engagement and reaching a broader audience. Boosted posts appear similar to sponsored ads and include call-to-action buttons, leveraging Facebook’s hyper-targeting tools to place posts in front of the right people. While organic posts might reach dozens of people, a boost can reach thousands, ensuring your content is seen by a larger, targeted audience.

Advertising Campaigns

• Page Likes Campaign: For locations that are just starting, Page Likes campaigns are an excellent option to organically grow your social media following. As your page gains more likes, it builds credibility and trust among users. A well-followed page appears more established, which can enhance the effectiveness of both organic and paid marketing efforts. Once you have a solid following, transitioning to lead generation ads can further boost your business growth.
• Lead Generation Ads: These campaigns are designed to collect information from potential clients, helping you convert them into customers. We highly recommend focusing on lead generation because it drives revenue by capturing valuable leads.
• Web Traffic Campaigns: These campaigns aim to increase the number of visitors to your website, enhancing brand awareness within your community. While brand awareness is crucial, lead generation is where the real revenue comes from.

Both lead generation and web traffic campaigns work together to create the most successful marketing strategies. Web traffic campaigns build awareness and attract initial interest, setting the stage for lead generation campaigns to capture and convert that interest into actionable leads.

Growing Your Business with Social Media

Consistent and engaging social media activity is vital for the success of your One You Love Homecare location. Here’s why:

• Consistency: Regular posting keeps your brand relevant and top-of-mind for your audience.
• Interaction: Engaging with users who comment on your posts and messaging users directly on Facebook and Instagram fosters community and trust. Our platform allows you to manage these interactions seamlessly.
• Brand Awareness: Staying relevant in the competitive market is crucial. Studies show that a significant percentage of businesses actively use social media, and many people discover new businesses through social media platforms.

What’s Included in a SocialMadeSimple Package

To help your One You Love Homecare location succeed, our comprehensive social media marketing package includes:

• Hyper-Local Paid Advertisements: Ad budget included to ensure your ads reach the right audience in your local community.
• Three Posts per Week: Consistent, high-quality content to engage your audience.
• Boosted Posts: A small ad budget allocated to top-performing posts to extend their reach and engagement.
• Dedicated Marketing Experts: A team of professionals working to craft and execute your social media strategy.
• Access to SocialModo: Our proprietary platform for managing your social media interactions and analytics.

By leveraging SocialMadeSimple’s expertise and strategic approach to social media marketing, your One You Love Homecare location can build a strong online presence, attract new clients, and ultimately grow your business. Together, let’s achieve even greater success in the digital landscape.

Schedule a call with SocialMadeSimple to learn more about the One You Love Homecare social media marketing program.