Case Study
Modern Acupuncture
Franchise Marketing Pilot
How SocialMadeSimple generated customer leads and page followers for Modern Acupuncture.
90
Days in Pilot Program
159
Total Leads Generated
5
Franchise Locations Participated
Modern Acupuncture offers accessible, consistent, and affordable acupuncture treatments, revolutionizing how this therapy is perceived and experienced.
Five locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness and engagement.
Participating Locations:
Bunker Hill, TX • Phoenix, AZ • Arrowhead, AZ • Lakewood, CO • Blakeney, NC
90-Day Pilot Impact
Content Posts
Strategy Implementation
We posted 3x per week to each location’s Facebook & Instagram pages. These social media posts focused on increasing brand awareness and engagement.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
90-Day Results
220K+
Impressions
128K+
Reach
172
Clicks
201
Posts Published
Client Prospecting Ads
Strategy Implementation
To build an engaged audience and generate potential customers, we implemented a combined campaign strategy of Meta Page Likes in Month 1 and Lead Generation in Months 2 and 3. These campaigns highlighted Modern Acupuncture’s benefits of natural healing and various offers.
Targeting
We used customer lists and retargeted engaged users interested in stretching, personal care, spas, health & wellness, weight training, massage, and more.
90-Day Results
306K+
Impressions
90
Page Likes
159
Leads
$23.67
Avg. CPL
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Modern Acupuncture’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
SocialModo
With SocialMadeSimple’s platform, SocialModo, Modern Acupuncture franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Modern Acupuncture’s franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Modern Acupuncture’s Client Success Manager is available via phone or email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.