Case Study
Bin There Dump That
Franchise Marketing Pilot
How SocialMadeSimple generated 218 customer leads in 90 days.
90
Days in Pilot Program
218
Total Leads Generated
5
Franchise Locations Participated
Bin There Dump That is a dumpster rental company that provides residential-friendly roll off dumpster/bin rentals for junk removal.
Five locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness and drive new business.
Hailfax, Nova Scotia • Wilmington, NC • Memphis, TN • Charlotte, NC • Columbus, OH
Content Posts
Strategy Implementation
We posted 3x per week to each location’s Facebook & Instagram pages. These social media posts focused on increasing brand awareness and engagement.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
90-Day Results
414K+
Impressions
225K+
Reach
460+
Clicks
180
Posts Published
Client Prospecting Ads
Strategy Implementation
Bin There Dump That’s lead generation ad campaigns aimed to drive new business, increase brand awareness, and encourage engagement by highlighting their variety of dumpster rental sizes and various offers.
Targeting
We used lookalike and retargeting audiences to target people interested in renovations, home repairs, home improvement, home renovations, DIY, home construction, etc.
90-Day Results
715K+
Impressions
218
Leads
5.9K+
Clicks
$13.68
Avg. CPL
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Bin There Dump That’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
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SocialModo
With SocialMadeSimple’s platform, SocialModo, Bin There Dump That franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Bin There Dump That’s franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Bin There Dump That’s Client Success Manager is available for phone or email support.
90-Day Pilot Impact
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.