Become Our Next Success Story
OVERVIEW
Get In Shape For Women participated in a 90-day social media marketing pilot program to generate customer leads and increase brand awareness affordably.
90-Day Performance Results Preview
Total Ad Views
Total Reach
Total Leads
Total Clicks
The Client
Get In Shape For Women is a small group personal training model that empowers women through body transformation.
Five franchise locations participated in our 90-day Franchise Marketing Pilot Program, where our goal was to increase brand awareness and generate new member leads with social media.
Today, we are a required vendor and provide social media services to over twenty Get In Shape For Women locations.
Custom Content Strategy
SocialMadeSimple posts three times weekly to each Get In Shape For Women’s Facebook page. These social media posts are skillfully crafted, maintain a consistent posting frequency, and are continuously optimized for the best results in the form of engagement.
Posts are tracked with UTM codes and focus on services, user-generated content, FAQs, testimonials, and monthly challenges.
Additionally, high-performing content is boosted with an ad budget to reach a wider audience.
Boosted Posts
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Reach a wider audience beyond the Page’s existing followers.
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Posts are displayed with a similar appearance to sponsored paid ads and have a call-to-action button.
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Ability to leverage Facebook’s hyper-targeting tools to place posts in front of the right people.
Messaging
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Use a tone that is friendly and encouraging.
- Develop a positive and supportive community.
- Describe to users what to expect as a member.
Advertising Strategy
Get In Shape For Women’s member prospecting lead generation ad campaigns aimed to drive new business and increase brand awareness for each location’s social media page.
Lead Generation Ads
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Users submit a form without leaving Facebook or Instagram.
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In real-time, lead information is delivered directly to Get In Shape For Women’s CRM.
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Lead generation forms are customizable & make it convenient for users to claim various membership offers.
Targeting
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Location-Based: ZIP Codes
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Ages: 35 – 65+
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Demographic: Lookalike & retargeting audiences.
- Interests: Fitness and wellness, physical exercise, health, etc.
Still not convinced?
Chat with our team to learn how you can become our next success story!
With 24/7 access to SocialModo, our social marketing platform, Get In Shape For Women franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.
Each franchisee can be as hands-on or off as desired!
Detailed Reporting
Each Get In Shape For Women franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
Get In Shape For Women’s dedicated Client Success Manager is easily accessible for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to Get In Shape For Women franchisees for feedback and revisions to ensure all content exceeds expectations.
90-Day Performance Results
Total Impressions
Total Clicks
Cost Per Leads
Total Reach
Total Leads Generated
Total Posts Published
SocialMadeSimple generates leads in the fitness industry for an average of $15 Cost Per Lead. The increased CPL for this program is largely due to further qualifying prospects (multiple qualifying questions) and sparsely populated franchisee locations.
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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