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Senior Helpers Franchise Generates Caregiver and Client Applicants with Social Media
Franchise Marketing Case Study View Full Case Study
OVERVIEW
Senior Helpers participated in a social media marketing program to affordably generate potential caregivers and client applicants.
90-Day Performance Results Preview
Total Ad Views
Total Reach
Average Cost Per Lead
Total Leads
The Client
Senior Helpers is the nation’s premier provider of in-home senior care, with locations all across the country.
Senior Helpers participated in a free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple became the social media team for five franchisee locations.
The Challenge
Senior Helpers needed a social media marketing strategy to affordably generate potential caregiver and client applicants while simultaneously boosting brand awareness in each franchisee’s local area.
Our Solution
SocialMadeSimple partnered with 5 Senior Helpers franchisees to produce social media content and ads. We created localized strategy-driven ad campaigns on Facebook & Instagram. Additionally, we publish custom on-brand content posts across Senior Helpers’ social networks.
Custom Content Strategy
SocialMadeSimple posts custom content to each location’s Facebook Page 3x per week to showcase the brand & recruit caregivers. High-performing content is turned into boosted posts with a small budget behind them to serve to a target audience.
These social media posts are skillfully crafted, maintain a consistent posting frequency, and are continuously optimized for the best results in the form of engagement and brand awareness.
Boosted Posts
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Reach a wider audience beyond the Page’s existing followers.
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Posts are displayed with a similar appearance to sponsored paid ads and have a call-to-action button.
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Ability to leverage Facebook’s hyper-targeting tools to place posts in front of the right people.
Messaging
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Showcase the in-home services and its benefits.
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Theme: Providing support for independent seniors.
- Promote the benefits of being a senior caregiver.
Advertising Strategy
Senior Helpers’ lead generation ad campaigns aimed to drive new business, help with recruitment, increase brand awareness, and encourage engagement with each location’s social media page.
Lead Generation Ads
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Users submit a form without leaving Facebook or Instagram.
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Lead information is delivered directly to Senior Helpers’ CRM in real time.
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Lead generation forms are customizable & make it convenient for users to apply for caregiver roles or find in-home care.
Targeting
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Location-Based: ZIP Codes
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Ages: 40 – 60 Clients, 80+ Patients
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Demographic: Established Caregivers, Homeowners, Family, Adults with Elderly Parents, etc.
- Interests: In-home Care Services
Still not convinced?
Chat with our team to learn how you can become our next success story!
With 24/7 access to SocialModo, our social marketing platform, Senior Helpers franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real-time.
Each franchisee can be as hands-on or off as desired!
Detailed Reporting
Each Senior Helpers franchisee receives comprehensive reporting via analytics dashboards and emails.
Access to Support
Senior Helpers’ dedicated Client Success Manager is easily accessible for support or updates on campaign performance.
Connected Platforms
Schedule & publish posts to each location’s Facebook and Instagram with a single click.
Content In Advance
We send bi-weekly emails to Senior Helpers franchisees for feedback and revisions to ensure all content exceeds expectations.
Senior Helpers’ Performance Results
Total Impressions
Total Clicks
Cost Per Leads
Total Reach
Total Leads Generated
Total Posts Published
Become Our Next Success Story
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