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Bread Bakery Franchise Increases Facebook Page Likes By 3,883% With Franchise Marketing Pilot Program
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Great Harvest Bread Company is a bread bakery franchise with over 200 store locations across the United States.
SocialMadeSimple became the social media team for five Great Harvest Bread Co. locations with the goal of generating Facebook Page Likes & increasing brand awareness.
Today, SocialMadeSimple is the preferred social media marketing vendor for the Great Harvest Bread Co. brand.
90-Day Results
Total Impressions
%
Increase in Facebook Page Likes
%
Increase in Facebook Page Reach
Average Cost Per Like
How We Do It
Custom Content
Our team of expert content writers learn the Great Harvest Bread Co. brand voice and create compelling, high-performing posts across their location networks.
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive page likes. We work closely with Great Harvest Bread Co. corporate to ensure all ads are on-brand.
Reports & Support
The dedicated Client Success Manager is only one call away. Great Harvest Bread Co. receives a detailed breakdown of the campaigns’ progress through SocialModo.
SocialModo
Great Harvest Bread Co. has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.
Custom Content
Published Everywhere
We created, scheduled, & posted 3 Great Harvest Bread Co. on-brand content posts per week across Facebook and Instagram.
Franchisee-Specific Strategy
We created an entirely customized content strategy for each franchisee, adjusted scheduling & messaging based on seasonal promotions, & created creative imagery based on menu items unique to each franchisee.
Boosted To Great Harvest’s Audience
Our propietary platform, SocialModo, automatically turns our highest-performing published content into boosted posts and serves them to the client’s target audience.
Paid Social Ads
SocialMadeSimple ran customized lead generation ad campaigns for five Great Harvest Bread Co. locations that were shown to targeted audiences on Facebook & Instagram.
Through the success of the Franchise Marketing Pilot Program, Great Harvest Bread Co. generated a consistent flow of Page Likes & effectively boosted brand awareness.
Targeting Strategy
- Location-Based: 10+ miles of each location
- Ages: 18 – 65+
- Interests: Bakery, Panera Bread, Healthy Food, Pastry, Bread, etc.
*This is an example of targeting criteria, not an exhaustive list.
Strategy Optimization
- Start of Program: Launched Facebook ads with holiday-themed messaging in a web traffic ad campaign to drive website visits and increase sales.
- Mid-Program: SocialMadeSimple shifted strategies to a Page Likes campaign to grow and engage Great Harvest Bread Co.’s Facebook community.
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With SocialModo, SocialMadeSimple’s proprietary platform, Great Harvest Bread Co. franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Great Harvest Bread Co. receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Platforms
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content In Advance
We send bi-weekly emails to Great Harvest Bread Co. for feedback and revisions.
90-Day Franchise Pilot Results
Total Impressions
Total Page Likes Generated
Increase in Facebook Posts Published
Total Reach
Average Cost Per Like
Avg. Page Likes Generated Per Location
Increase in Facebook Page Reach
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