Become Our Next Success Story
Pita Pit Franchise's Social Media Ad Campaigns Generate 367K+ Ad Views in 90 Days
Franchise Marketing Pilot Program Case Study View Full Case Study
Pita Pit is a North American quick-service restaurant franchise that serves pita sandwiches through online ordering, delivery, & catering to those craving a healthier alternative to fast-food.
The client was in need of a scalable social marketing program that could efficiently drive business & reach a wide audience. As a solution, five Pita Pit franchisees participated in a 90-day Franchise Marketing Pilot Program with the goal of providing measurable results in the form of online orders & brand awareness.
Total Impressions
Total Ad Clicks
Total Promo Codes Used
How We Do It
Dedicated Team of Experts
Pita Pit’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigns a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Pita Pit brand and become an extension of their team.
Consistent Social Presence
We created on-brand content on Facebook specifically about Pita Pit. These posts showcased the business, the people behind it, promotions, & delicious menu items.
Paid Social Advertising
SocialMadeSimple’s custom advertising campaigns were built to achieve Pita Pit‘s goals. We created, optimized, and managed Facebook and Instagram ads to meet the desired objectives – Encouraging customers to redeem a Buy One, Get One Free (BOGO) promo code!
Simplified Reporting
With 24/7 access to the SocialMadeSimple platform, SocialModo, Pita Pit views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand.
Custom Content
Published Everywhere
We scheduled & published content 3x/week across the connected social networks of each participating Pita Pit location.
Expertly Crafted
Skillfully crafted social media posts that built credibility, showcased happy customers, and positioned Pita Pit as a leader in the fast-food restaurant space.
Boosted To Your Audience
Our platform automatically turned our published content into boosted posts and served them to Pita Pit’s target audience.
Paid Social Ads
BOGO Offer
Each location drove traffic to a landing page where customers could redeem the BOGO offer & order directly.
Targeting Strategy
- Location-Based: 2 miles of each location
- Ages: 20 – 60
- Lookalike Audiences: Based on past customer lists and Facebook/Instagram engagement
*This is an example of targeting criteria, not an exhaustive list.
Ad & Content Messaging
- Utilize a fun & conversational tone
- Create vibrant graphics & images of menu items
- Healthy & delicious meals
Still not convinced?
Chat with our team to learn how you can become our next success story!
With SocialModo, SocialMadeSimple’s proprietary platform, Pita Pit franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Pita Pit receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted 24/7 access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Platforms
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click, being as hands-on or off as desired.
Content In Advance
We send bi-weekly emails to Pita Pit for any feedback and revisions.
Pilot Program Results
Total Impressions
Total Ad Clicks
Total Reach
Average Cost Per Click
Total Promo Codes Used
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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